Marketing & Sales
In most cases, the introduction of a product or a service in the Arab region requires a lot of effort, time and patience from the Swiss partner. A trade fair presence in the major Arab cities, market monitoring on site, challenging negotiations with potential business partners.
To successfully market a product in the Arab countries, you need a marketing plan that takes into account the special intercultural marketing characteristics of the region. The Arab customer wants a partner who is versed in his culture and is familiar with the linguistic and cultural barriers and knows how to overcome them.
Marketing in the Arab region therefore necessitates an intercultural communication and advertising strategy that includes any product adaptation required. These factors are decisive for the success of your marketing in this region.
Arab Swiss Consulting offers you the following services:
- We carry out research for you on the marketing tools deployed in the respective Arab country or in the target region, and determine the demand characteristics specific to the target group(s).
- Finding the optimal marketing strategy for your marketing objectives
- We check the marketing strategies used in your industry and your product area (development of the sales/marketing company, communication and price formation mechanisms) and optimise them for the special characteristics of the Arab market.
- Specifying marketing tools and implementing the appropriate communication mediums
- We will provide you with detailed information about the most promising advertising methods, price formation options and sales channels in your target region.
- You can draw on our broad network of technical and business personnel in the Arab region and benefit from our know-how in the region.
- Selecting the best strategic sales channels for your products and your company